They could target and entertain doctors, and nudge them to prescribe their products. They could befriend and influence the regulators. The older Sacklers could push through their generation’s light regulations in the advertising and promotion of their products. His database tracked what products doctors prescribed. His medical journal was distributed freely and extolled the benefits of these drugs. His advertising agency was the first to promote Librium and Valium. Arthur lived in the age of new wonder drugs, and he would both invent and profit from many of the dark arts of pharmaceutical marketing. These three were the older Sacklers.Īll the main Sacklers in both generations were medically qualified. The founder of the dynasty in the mid-20th century was the entrepreneurial genius Arthur, the eldest of three brothers. The Sackler saga reads like a legal thriller but truth is better than fiction.
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